The blog was really created to speak to paper crafters about the paper craft consumables which Fiskars sent to market, namely Heidi Grace and Cloud 9. However, Fiskars divested itself of these brands and this consumables category about 4 years ago, and the blog then changed its flavour to promote tools and how they could be used – with some awesome projects being shared!
As with everything in this digital age, the pace of change is so rapid that it seems that every other month, there is a new version of social media developing and entering our landscape. The Fiskarscraft blog as it has been known, has been overtaken by Facebook, Pinterest, Instagram and Twitter to name a few vehicles that crafters now use to talk about their experiences. Therefore, Fiskars Australia has decided to focus its Marketing resources in other areas, and remain flexible in its approach to social media.
As of 31 March 2013, the Fiskarscraft Blog will no longer exist, but there is still a contact point for feedback and enquiries: Australia@fiskars.com Thanks to all who have contributed in any way, large or small, to our blog, and we look forward to interacting somehow, some way and somewhere in the future.
Regards, Philippa – Business Manager, Creative, Fiskars Australia”